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List of works by Philip Kitchen

Advertising and Children

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

BP and the Deepwater Horizon oil spill: A case study of how company management employed public relations to restore a damaged brand

scientific article

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

scholarly article by Lynn Hunt et al published April 2004 in Journal of Marketing Education

Brand equity and brand vulnerability

scholarly article

Brand sickness and health following major product withdrawals

article

Celebrity ambassador/celebrity endorsement – takes a licking but keeps on ticking

scientific article published on 25 January 2018

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications

article by Lynne Eagle et al published 1 July 2004 in Journal of Medical Marketing

Expansion of HIV testing in Eswatini: stakeholder perspectives on reaching the first 90

scientific article published on 17 September 2020

Exploring the link between obesity and advertising in New Zealand

article by Lynne Eagle et al published March 2004 in Journal of Marketing Communications

Food for Thought: Managing Secondary Data for Research

IMC, brand communications, and corporate cultures

article

Innocent until proven guilty: suspicion of deception in online reviews

scientific article published in 2022

Insights into interpreting integrated marketing communications

article by Lynne Eagle et al published 31 July 2007 in European Journal of Marketing

Integrated marketing communication: making it work at a strategic level

article by Philip J. Kitchen & Inga Burgmann published 20 July 2015 in Journal of Business Strategy

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

article by Lynne Eagle et al published 2005 in SSRN Electronic Journal

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

article

Researching Mere Exposure Effects to Advertising - Theoretical Foundations and Methodological Implications

Self or Simulacra of Online Reviews: An Empirical Perspective

Sustainability and differentiation: Understanding materiality from the context of Indian firms

The elaboration likelihood model: review, critique and research agenda

article

The value and significance of corporate community relations: an Italian SME perspective

article

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