List of works - Marko Sarstedt

A new criterion for assessing discriminant validity in variance-based structural equation modeling

article

Addressing Endogeneity in International Marketing Applications of Partial Least Squares Structural Equation Modeling

article by G. Tomas M. Hult et al published September 2018 in Journal of International Marketing

An assessment of the use of partial least squares structural equation modeling (PLS-SEM) in hospitality research

article by Faizan Ali et al published 8 January 2018 in International Journal of Contemporary Hospitality Management

An assessment of the use of partial least squares structural equation modeling in marketing research

article by Joe F. Hair et al published 7 June 2011 in Journal of the Academy of Marketing Science

Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences

Combined importance–performance map analysis (cIPMA) in partial least squares structural equation modeling (PLS–SEM): a SmartPLS 4 tutorial

scientific article published on 4 June 2024

Common Beliefs and Reality About PLS

Customer Satisfaction with Commercial Airlines: The Role of Perceived Safety and Purpose of Travel

Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams

Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research

scientific article published on 4 January 2024

Estimation issues with PLS and CBSEM: Where the bias lies!

article

Factor Indeterminacy as Metrological Uncertainty: Implications for Advancing Psychological Measurement

scientific article published on 04 March 2019

Finite Mixture and Genetic Algorithm Segmentation in Partial Least Squares Path Modeling: Identification of Multiple Segments in Complex Path Models

scholarly article published 2009

Forty years of context effect research in marketing: a bibliometric analysis

scientific article published on 21 June 2023

Gain more insight from your PLS-SEM results

Genetic algorithm segmentation in partial least squares structural equation modeling

article by Christian M. Ringle et al published 29 March 2013 in OR Spectrum

Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)

scholarly article by Marko Sarstedt et al published March 2016 in Annals of Tourism Research

How collinearity affects mixture regression results

Identifying and treating unobserved heterogeneity with FIMIX-PLS

Identifying and treating unobserved heterogeneity with FIMIX-PLS: part I – method

scientific article

In Pursuit of Understanding What Drives Fan Satisfaction

Management of multi-purpose stadiums: importance and performance measurement of service interfaces

Mirror, mirror on the wall: a comparative evaluation of composite-based structural equation modeling methods

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

article by Marko Sarstedt et al published January 2011 in Advances in International Marketing

On Comparing Results from CB-SEM and PLS-SEM: Five Perspectives and Five Recommendations

On the Emancipation of PLS-SEM: A Commentary on Rigdon (2012)

PLS path modeling and evolutionary segmentation

PLS-SEM: Indeed a Silver Bullet

article published in 2011

PLS-SEM: Looking Back and Moving Forward

Parceling Cannot Reduce Factor Indeterminacy in Factor Analysis: A Research Note

scientific article published on 10 July 2019

Partial Least Squares Structural Equation Modeling: Rigorous Applications, Better Results and Higher Acceptance

article by Joseph F. Hair et al published February 2013 in Long Range Planning

Partial Least Squares: The Better Approach to Structural Equation Modeling?

article by Joseph F. Hair et al published October 2012 in Long Range Planning

Partial least squares structural equation modeling (PLS-SEM): A useful tool for family business researchers

article by Marko Sarstedt et al published March 2014 in Journal of Family Business Strategy

Partial least squares structural equation modeling in HRM research

article by Christian M. Ringle et al published 7 January 2018 in International Journal of Human Resource Management

Progress in partial least squares structural equation modeling use in marketing research in the last decade

scientific article published in 2022

Quantify uncertainty in behavioral research

scientific article published on 08 January 2020

Response-Based Segmentation Using Finite Mixture Partial Least Squares

scholarly article published 15 October 2009

Same model, same data, but different outcomes: Evaluating the impact of method choices in structural equation modeling

scientific article published on 4 April 2024

Segmentation of PLS path models by iterative reweighted regressions

Structural Equation Models: From Paths to Networks (Westland 2019)

scientific article published on 14 August 2020

Structural modeling of heterogeneous data with partial least squares

scholarly article published January 2010

Testing measurement invariance of composites using partial least squares

article by Jörg Henseler et al published 9 May 2016 in International Marketing Review

The Use of Partial Least Squares Structural Equation Modeling in Strategic Management Research: A Review of Past Practices and Recommendations for Future Applications