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List of works by Alexandra Claudia Hess

A Typology of Patients Based on Decision-Making Styles: Cross-Sectional Survey Study

scientific article published on 20 November 2019

Application of Stereotypes in Marketing: Gender Cues and Brand Perception ⬇️

2013 doctoral thesis by Alexandra C. Hess at University of Waikato

Effects of eHealth Literacy on General Practitioner Consultations: A Mediation Analysis

scientific article

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature

scientific article published in February 2021

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