article by Louis M Capella & Morgan P Miles published 11 June 1993 in Journal of Hospitality Marketing and Management
article
article
article by Audrey Gilmore et al published 3 March 2011 in The International Entrepreneurship and Management Journal
article by Sussie C. Morrish et al published July 2010 in Journal of Strategic Marketing
article by Morgan P Miles et al published 6 May 2014 in Journal of Strategic Marketing
scientific article published in December 2002
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