List of works - Lynne Eagle

A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

article by Stacy M. Carter et al published 2 January 2017 in Journal of Nonprofit and Public Sector Marketing

Advertising Restrictions: Protection of the Young and Vulnerable?

Advertising and Children

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

scholarly article

Are students customers? TQM and marketing perspectives

article by Lynne Eagle & Ross Brennan published 6 February 2007 in Quality Assurance in Education

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

article

Attitudes of undergraduate business students toward sustainability issues

article

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

scholarly article by Lynn Hunt et al published April 2004 in Journal of Marketing Education

Barriers to the diffusion of renewable energy in Queensland

Beyond advertising: in‐home promotion of “fast food”

Brand equity and brand vulnerability

scholarly article

Brand sickness and health following major product withdrawals

article

Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter?

scholarly article

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications

article by Lynne Eagle et al published 1 July 2004 in Journal of Medical Marketing

Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan

article

Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context

article

Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions

1999 doctoral thesis by Lynne Carol Eagle at University of Auckland

Empowering or misleading? Online health information provision challenges

article

Evidence of IMC in social marketing

article

Exploring the link between obesity and advertising in New Zealand

article by Lynne Eagle et al published March 2004 in Journal of Marketing Communications

Golden Moves

Guest editorial

IMC, brand communications, and corporate cultures

article

Insights into interpreting integrated marketing communications

article by Lynne Eagle et al published 31 July 2007 in European Journal of Marketing

Integrated marketing communications and social marketing

scholarly article published 13 July 2015

Is food advertising culture-bound? Contradictory results from three European countries

article

MARKETING ETHICS IN THE 21st CENTURY: IN PURSUIT OF PHRONESIS

scholarly article published 2014

Market segmentation based on eco-socially conscious consumers’ behavioral intentions: Evidence from an emerging economy

article

Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions

article by Lynne Eagle et al published September 2003 in Journal of Marketing Communications

Mass media barriers to social marketing interventions: the example of sun protection in the UK.

scientific article

Medicalization and Marketing

article by Ross Brennan et al published 15 November 2009 in Journal of Macromarketing

Of a complex sensitivity in marketing ethics education

article by Ross Brennan et al published 8 December 2010 in Journal of Marketing Management

Persuading young consumers to make healthy nutritional decisions

Product Placement in Old and New Media: Examining the Evidence for Concern

article

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

article by Lynne Eagle et al published 2005 in SSRN Electronic Journal

Reassessing the value of work‐experience placements in the context of widening participation in higher education

Regulation of Nutrition and Health Claims in Advertising

article

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

article

Student resistance to ICT in education

Subtle Sophistry or Savvy Strategy: Ethical and Effectiveness Issues Regarding Product Placements in Mass Media

scholarly article

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

scientific article published on 2 April 2016

Towards a globalized communications strategy: perceptions from New Zealand

article

List of works by Lynne Eagle

A Code of Ethics for Social Marketing? Bridging Procedural Ethics and Ethics-in-Practice

Advertising Restrictions: Protection of the Young and Vulnerable?

Advertising and Children

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Analyzing advergames: active diversions or actually deception. An exploratory study of online advergames content

Are students customers? TQM and marketing perspectives

Attitudes and Self-Reported Behavior of Patients, Doctors, and Pharmacists in New Zealand and Belgium Toward Direct-To-Consumer Advertising of Medication

Attitudes of undergraduate business students toward sustainability issues

Balancing Marketing Education and Information Technology: Matching Needs or Needing a Better Match?

Barriers to the diffusion of renewable energy in Queensland

Beyond advertising: in‐home promotion of “fast food”

Brand equity and brand vulnerability

Brand sickness and health following major product withdrawals

Commercial Media Literacy: What Does It Do, to Whom—and Does It Matter?

Complex and controversial causes for the ‘obesity epidemic’: The role of marketing communications

Cross-Cultural Comparison of Food in the Children's Media Environment in New Zealand and Japan

Destination competitiveness and museum marketing strategies: an emerging issue in the Italian context

Education reforms: The marketisation of education in New Zealand. Human capital theory and student investment decisions

Empowering or misleading? Online health information provision challenges

Evidence of IMC in social marketing

Exploring the link between obesity and advertising in New Zealand

Golden Moves

Guest editorial

IMC, brand communications, and corporate cultures

Insights into interpreting integrated marketing communications

Integrated marketing communications and social marketing

Is food advertising culture-bound? Contradictory results from three European countries

MARKETING ETHICS IN THE 21st CENTURY: IN PURSUIT OF PHRONESIS

Market segmentation based on eco-socially conscious consumers’ behavioral intentions: Evidence from an emerging economy

Marketing communications implications of children's new electronic media use: a survey of parental opinions and perceptions

Mass media barriers to social marketing interventions: the example of sun protection in the UK.

Medicalization and Marketing

Of a complex sensitivity in marketing ethics education

Persuading young consumers to make healthy nutritional decisions

Product Placement in Old and New Media: Examining the Evidence for Concern

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

Reassessing the value of work‐experience placements in the context of widening participation in higher education

Regulation of Nutrition and Health Claims in Advertising

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

Student resistance to ICT in education

Subtle Sophistry or Savvy Strategy: Ethical and Effectiveness Issues Regarding Product Placements in Mass Media

The role of social marketing, marine turtles and sustainable tourism in reducing plastic pollution

Towards a globalized communications strategy: perceptions from New Zealand

Violence, values, and the electronic media environment