Antecedents, outcomes, and mediating role of internal reference prices in pay-what-you-want (PWYW) pricing

Archetypal representations of dilemmas concerning invasive alien species management—A case of invasive Lantana camara in the protected areas of Nilgiri Biosphere Reserve, India

scientific article published on 31 January 2024

Are Strong Brands a Source of Competitive Advantage in the Virtual World?

Attribution of success and failure in intercultural service encounters: the moderating role of personal cultural orientations

Challenges of Marketing to Asian Consumers: Exploring the Influence of Different Cultures, Life Styles and Values on Consumer Behaviour in Asia

article

Complainers versus non-complainers: a multi-national investigation of individual and situational influences on customer complaint behaviour

Consumer ambivalence toward contraception – towards an integrative framework

Consumer ethnocentrism vs. intercultural competence as moderators in intercultural service encounters

Consumer ethnocentrism: Reconceptualization and cross-cultural validation

Counterfeit proneness: Conceptualisation and scale development

article

Country of origin effects in developed and emerging markets: Exploring the contrasting roles of materialism and value consciousness

Demystifying Cultural Differences in Country-of-Origin Effects: Exploring the Moderating Roles of Product Type, Consumption Context, and Involvement

article

Demystifying Intercultural Service Encounters

Demystifying deliberate counterfeit purchase behaviour

Examining the role of attribution and intercultural competence in intercultural service encounters

Exploring customer reactions to offshore call centers: toward a comprehensive conceptual framework

Exploring customers’ zone of tolerance for B2B professional service quality

Exploring impulse buying and variety seeking by retail shoppers: towards a common conceptual framework

Exploring impulse buying in services: toward an integrative framework

Exploring the Role of Attitudinal Functions in Counterfeit Purchase Behavior via an Extended Conceptual Framework

Exploring the Role of IND–COL as a Moderator in the Comprehensive Service Evaluation Model

article

Exploring the Role of Salesperson Attributes and Service Behaviors in Adaptive Selling

Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers

Exploring the interactions among external reference price, social visibility and purchase motivation in pay-what-you-want pricing

Gender and age as moderators in the service evaluation process

Gender equity and public health outcomes: The COVID-19 experience

scientific article published on 21 May 2020

Impact of frontline service employees’ acculturation behaviors on customer satisfaction and commitment in intercultural service encounters

Impact of product differentiation, marketing investments and brand equity on pricing strategies

article by Nebojsa S. Davcik & Piyush Sharma published 11 May 2015 in European Journal of Marketing

Impact of store environment on impulse buying behavior

Impulse buying and variety seeking: A trait-correlates perspective

Interactive effects of information exchange, relationship capital and environmental uncertainty on international joint venture (IJV) performance: An emerging markets perspective

Intercultural service encounters (ICSE): an extended framework and empirical validation

Internal service quality as a driver of employee satisfaction, commitment and performance

Investor sentiment and advertising expenditure

Looking Beyond First-Person Effects (FPEs) in the Influence of Scarcity Appeals in Advertising: A Replication and Extension of Eisend (2008)

Looking beyond impulse buying

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

article

Managing uncertainty during a global pandemic: An international business perspective

scientific article published on 25 May 2020

Marketing resources, performance, and competitive advantage: A review and future research directions

article

Measuring personal cultural orientations: scale development and validation

article

Offshore outsourcing of customer services – boon or bane?

Product innovation as a mediator in the impact of R&D expenditure and brand equity on marketing performance

article

Regulatory focus, nutrition involvement, and nutrition knowledge

scientific article published on 09 March 2019

Role of personal cultural orientations in intercultural service encounters

Scarcity Appeal in Advertising: Exploring the Moderating Roles of Need for Uniqueness and Message Framing

article published in 2015

Service role and outcome as moderators in intercultural service encounters

Shopping motivation as a moderator in the retail service evaluation

Store environment's impact on variety seeking behavior

The Routledge Companion to Wellbeing at Work

The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks

Threat, efficacy and message framing in consumer healthcare

article

Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

Understanding Consumer Reactions to Offshore Outsourcing of Customer Services

Using spotlight effect to curb counterfeit consumption – an experimental investigation