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List of works by Jennifer Ball

Attention to price disclosures in direct-to-consumer prescription drug advertising and the impact on drug perceptions

scientific article published in 2022

Consumers young and old: segmenting the target markets for direct-to-consumer prescription drug advertising.

scientific article published on October 2011

Factors associated with the persuasiveness of direct-to-consumer advertising on HPV vaccination among young women

scientific article published on 7 April 2014

Health literacy awareness training for healthcare workers: improving knowledge and intentions to use clear communication techniques

scientific article

Is health literacy associated with mental health literacy? Findings from Mental Health Literacy Scale

scientific article published on 17 November 2019

Representation of African Americans in direct-to-consumer pharmaceutical commercials: a content analysis with implications for health disparities.

scientific article published in October 2009

The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising.

scientific article

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