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List of works by Robert C. Hornik

A Toxic Blend: Assessing the Effects of Cross-Source Media Coverage of Flavored E-Cigarettes on Youth and Young Adult Perceptions

scientific article published on 26 October 2020

AIDS in black and white: the influence of newspaper coverage of HIV/AIDS on HIV/AIDS testing among African Americans and White Americans, 1993-2007

scientific article

Applying Quantitative Approaches to the Formative Evaluation of Antismoking Campaign Messages

scientific article

Are young people's beliefs about menthol cigarettes associated with smoking-related intentions and behaviors?

scientific article

Association of COVID-19 Misinformation with Face Mask Wearing and Social Distancing in a Nationally Representative US Sample

scientific article published on 22 November 2020

Associations between cancer-related information seeking and receiving PET imaging for routine cancer surveillance--an analysis of longitudinal survey data.

scientific article

Breadth of Media Scanning Leads to Vaping among Youth and Young Adults: Evidence of Direct and Indirect Pathways from a National Longitudinal Survey

scientific article published on 03 January 2020

Cancer Information Scanning and Seeking Behavior is Associated with Knowledge, Lifestyle Choices, and Screening

article

Cancer Information Scanning and Seeking in the General Population ⬇️

scientific article published on October 1, 2010

Cancer-Related Information Seeking and Scanning Behavior of Older Vietnamese Immigrants ⬇️

scientific article published on October 1, 2010

Care seeking in Sri Lanka: one possible explanation for low childhood mortality

scientific article

Colon cancer patient information seeking and the adoption of targeted therapy for on-label and off-label indications.

scientific article published on April 2009

Combining Crowd-Sourcing and Automated Content Methods to Improve Estimates of Overall Media Coverage: Theme Mentions in E-cigarette and Other Tobacco Coverage

scientific article published on 13 November 2019

Communication and diet: an overview of experience and principles.

scientific article published on March 2007

Creating demand for prescription drugs: a content analysis of television direct-to-consumer advertising.

scientific article

Does Seeking e-Cigarette Information Lead to Vaping? Evidence from a National Longitudinal Survey of Youth and Young Adults.

scientific article published on 13 December 2017

Effective or ineffective: attribute framing and the human papillomavirus (HPV) vaccine.

scientific article

Effects of information framing on human papillomavirus vaccination

scientific article

Effects of scanning (routine health information exposure) on cancer screening and prevention behaviors in the general population.

scientific article

Effects of the National Youth Anti-Drug Media Campaign on youths

article

Evaluation of a mass media campaign promoting using help to quit smoking

scientific article

Examining cross-source engagement with cancer-related information and its impact on doctor-patient relations.

scientific article

Exploring the Effect of Health App Use on Fruit and Vegetable Consumption

scientific article published on 14 April 2020

How does patient-clinician information engagement influence self-reported cancer-related problems?: findings from a longitudinal analysis.

scientific article

Information seeking from media and family/friends increases the likelihood of engaging in healthy lifestyle behaviors

scientific article

Looking beyond the Internet: examining socioeconomic inequalities in cancer information seeking among cancer patients

scientific article

Measuring Campaign Message Exposure and Public Communication Environment Exposure: Some Implications of the Distinction in the Context of Social Media.

scientific article published on 20 April 2016

Measuring Exposure to Direct-to-Consumer Advertising-A Validation Study in the Context of Cancer-Related Treatment Advertising

scientific article published on January 2014

Measuring Media Exposure to Contradictory Health Information: A Comparative Analysis of Four Potential Measures.

scientific article published in January 2012

Message-Elicited Brain Response Moderates the Relationship Between Opportunities for Exposure to Anti-Smoking Messages and Message Recall

scientific article published on 06 December 2019

Navigating the cancer information environment: The reciprocal relationship between patient-clinician information engagement and information seeking from nonmedical sources

scientific article

No Effect of Commercial Cognitive Training on Brain Activity, Choice Behavior, or Cognitive Performance

scientific article

Physician trust moderates the Internet use and physician visit relationship.

scientific article

Predictive Validity of an Empirical Approach for Selecting Promising Message Topics: A Randomized-Controlled Study

scientific article published on 13 May 2016

Psychosocial determinants of cancer-related information seeking among cancer patients.

scientific article

Quality of home use of oral rehydration solutions: results from seven HEALTHCOM sites.

scientific article published on May 1994

Race and gender moderation of the relationship between cessation beliefs and intentions: is race or gender message segmentation necessary in anti-smoking campaigns?

scientific article published on 29 May 2013

Recall of "The Real Cost" Anti-Smoking Campaign Is Specifically Associated With Endorsement of Campaign-Targeted Beliefs.

scientific article published on 22 September 2017

Risk information exposure and direct-to-consumer genetic testing for BRCA mutations among women with a personal or family history of breast or ovarian cancer.

scientific article

Selective Exposure to Health Information: The Role of Headline Features in the Choice of Health Newsletter Articles.

scientific article published on 12 January 2016

Spiral computed tomography and lung cancer: science, the media, and public opinion.

scientific article published in December 2007

Symptoms and perceived severity of illness as predictive of treatment for diarrhea in six Asian and African sites.

scientific article published on August 1996

Systematic review of the effectiveness of mass media interventions for child survival in low- and middle-income countries

scientific article

Talking About Quitting: Interpersonal Communication as a Mediator of Campaign Effects on Smokers' Quit Behaviors.

scientific article

The Relationship Between Exogenous Exposure to "The Real Cost" Anti-Smoking Campaign and Campaign-Targeted Beliefs

scientific article published on 26 September 2019

The effectiveness of gateway communications in anti-marijuana campaigns.

scientific article

The impact of risk information exposure on women's beliefs about direct-to-consumer genetic testing for BRCA mutations.

scientific article published on 2 November 2011

The role of patient-clinician information engagement and information seeking from nonmedical channels in fruit and vegetable intake among cancer patients.

scientific article

Toward an Aggregate, Implicit, and Dynamic Model of Norm Formation: Capturing Large-Scale Media Representations of Dynamic Descriptive Norms Through Automated and Crowdsourced Content Analysis

scientific article published on 18 December 2019

Use of mass media campaigns to change health behaviour

scientific article

Validating the Hornik & Woolf approach to choosing media campaign themes: Do promising beliefs predict behavior change in a longitudinal study?

scientific article published on 23 October 2018

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