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Authors whose works are in public domain in at least one jurisdiction

List of works by Vilma Luoma-aho

(Un)willing to engage? First look at the engagement types of millennials

28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations

Added Value of Intangibles for Organizational Innovation

article

Broadening the Concept of Expectations in Public Relations

article published in 2015

Civil Society Networks and Malaysian Government Reform: Considering Issue Homophily in Interorganizational Relationships

scientific article

Contextualising Change in Public Sector Organisations

Crisis response strategies in Finland and Spain

article

Engagement valence duality and spillover effects in online brand communities

Ethical Challenges of Hybrid Editors

Evolution of strategy narration and leadership work in the digital era

Expectation management for public sector organizations

Exploring citizens’ judgments about the legitimacy of public policies on refugees

Facebook discussion of a crisis: authority communication and its relationship to citizens

scholarly article by Päivi Tampere et al published 3 October 2016 in Corporate Communications

Factors Influencing Crisis Arena Crossovers

scientific article published on 19 January 2022

Generation Z and Organizational Listening on Social Media

Global Public Sector and Political Communication

scholarly article published 21 October 2019

Lupa toimia Julkisorganisaatioiden sidosryhmäsuhteet

Making and breaking relationships on social media: the impacts of brand and influencer betrayals

Monitoring the complexities: Nuclear power and public opinion

scientific article

Negative Engagement

scientific article published on 27 April 2018

Neutral Reputation and Public Sector Organizations

On Putnam

Online authority communication during an epidemic: A Finnish example

scientific article

Osallistava viestintä

Post-truth and public relations: Special section introduction

Primed Authenticity: How Priming Impacts Authenticity Perception of Social Media Influencers

Public Sector Communication

scholarly article published 16 July 2018

Public relations as expectation management?

Public sector reputation and netpromoter score

Reputation and financial reporting in Finnish public organizations

Russian strategic communications on the global stage

Sector-based corporate citizenship

scientific article published in 2010

Setting the agenda for research on issue arenas

Stakeholder relations as social capital in early modern international trade

The Legitimacy of the Media Industry – What do Advertisers Expect?

The Nordic Approach to Investor Relations

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

The brighter side of materialism: Managing impressions on social media for higher social capital

scientific article published in February 2022

The transparent communicative organization and new hybrid forms of content

Theorizing expectations as enablers of intangible assets in public relations: Normative, predictive, and destructive

Transparency for Sponsored Content: Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism

article by Pasi Ikonen et al published 16 December 2016 in International Journal of Strategic Communication

‘You really are a great big sister’ – parasocial relationships, credibility, and the moderating role of audience comments in influencer marketing

article by Hanna Reinikainen et al published 9 January 2020 in Journal of Marketing Management

“Thanks for watching”. The effectiveness of YouTube vlogendorsements

scientific article