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List of works by Lawrence Rose

A currency preferential approach to international equity investment

Advertising in Mature Markets: Potentially Persuasive or Repurchase Reminder?

Brand equity and brand vulnerability

scholarly article

Brand sickness and health following major product withdrawals

article

Product Withdrawal Pandemonium: Marketing Communication Implications from the Pan Pharmaceuticals Product Withdrawals

article by Lynne Eagle et al published 2005 in SSRN Electronic Journal

Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures

article

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