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List of works by Brendan Gray

Assessing Sources of Competitive Advantage in a Service-Dominant World

scientific article published in June 2007

Cultural drivers of high performing knowledge-intensive service organisations

scientific article published in January 2014

Developing a better measure of market orientation

scientific article published in October 1998

Developing an Undergraduate International Business Program

scientific article published on 02 February 2004

Disseminating academic research information to marketing practitioners

scientific article published in March 2005

Encouraging sustainable entrepreneurship in climate-threatened communities: a Samoan case study

scientific article published on 27 May 2014

From Entrepreneur to Mayor: Assessing the Impact of the Founder's Changing Reputation on Hubbard Foods Ltd

scientific article published in July 2009

How does market orientation contribute to service firm performance?

scientific article published in October 2002

Improving service firm performance

scientific article published in June 2002

Improving the performance of hospitality firms

Indigenous entrepreneurial orientation: A Māori perspective

scientific article published in 2018

Internal factors influencing effective opportunity identification in a Tongan social enterprise

scientific article published in 2018

Intranet Adoption and Inter-Functional Co-ordination

scientific article published in June 1999

Market orientation, brand investment, new service development, market position and performance for service organisations

scientific article published in July 2004

Realising competitive advantage through HRM in New Zealand service industries

scientific article published in June 2009

Reflections from medical education in the climate crisis

scientific article published in 2021

Students' reflections on the value of an entrepreneurship education

scientific article published in November 2014

Sustainable business models for community-based enterprises in Samoa and Tonga

scientific article published on 4 May 2018