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List of works by Iuliana-Raluca Gheorghe

A marketing perspective on consumer perceived competition in private ophthalmology services

scientific article published on 01 April 2018

Assessing the effectiveness of OTC Advertising on artificial tear drops from an experiential marketing perspective

scientific article published on 01 July 2019

Don't cry over spilt milk: a review on consumer-based corporate reputation in private ophthalmology services.

scientific article published in July 2018

Factors Associated with Burnout in Medical Academia: An Exploratory Analysis of Romanian and Moldavian Physicians

scientific article published on 04 July 2019

Going on a vision quest in the pandemic context: the linkage between a learning organization, internal marketing and burnout in Ophthalmology physicians

scientific article published on 01 October 2020

Investigating the dimensions of learning organizations questionnaire (DLOQ) in a Romanian private ophthalmology organization.

scientific article published in October 2018

Investigating the perception of Romanian adults on ophthalmology services from an experiential marketing perspective

scientific article published in January 2017

Measuring the perceived quality of ophthalmology services in private organizations. A marketing perspective.

scientific article

Modeling the consumer’s perception of experiential marketing in the Romanian private ophthalmologic services.

scientific article published in January 2017

The development of a multidimensional Consumer Perceived Value scale in ophthalmology services

scientific article published on 01 October 2019

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