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List of works by Rouxelle De Villiers

Consumer brand enmeshment: Typography and complexity modeling of consumer brand engagement and brand loyalty enactments ⬇️

journal article from 'Journal of Business Research' published in 2015

Embracing Asymmetric Reality and Displacing Symmetric Theory/Testing

scholarly article

Factors affecting the success of marketing in higher education: a relationship marketing perspective

scientific article published on 12 September 2022

Management competence and incompetence training: theory and practice

2013 doctoral thesis by Rouxelle De Villiers at Auckland University of Technology

Melding Traditional and Progressive Andragogy in Marketing Education, Using the Hermeneutic Competency Development Strategy

scholarly article published in May 2018

Optimizing corporate control through executive development: The role of coaching

scientific article published in January 2012

PROMOTING DIVERSITY, EQUITY AND INCLUSION IN TERTIARY BUSINESS STUDIES: INNOVATIONS IN REVITALIZATION OF INDIGENOUS LANGUAGES IN ACCOUNTANCY ANDRAGOGY

QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection ⬇️

journal article from 'Australasian Marketing Journal (AMJ)' published in 2017

REIMAGINING TERTIARY LEARNING SPACE DESIGN FOR OUR DISRUPTIVE WORLD: THE CENTRALITY OF SAFETY, SOCIALITY AND TRANSCENDENCE IN LEARNING SPACES

THE PARADOXICAL LIFE OF ANDRAGOGUES

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature

scientific article published in February 2021

The impact of skills development interventions on corporate control: Executives’ & directors’ coaching

scientific article published in January 2013

Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine Learning Techniques

scientific article published on 6 April 2024

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