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List of works by Mitsuru Higuchi Yanaze

Brand valuation: recognizing the brands as strategical assets in the balance sheet of the companies ⬇️

scholarly article published in 2023

Brand valuation: top 10 - marcas mais valiosas do Brasil : um estudo sobre o reconhecimento da marca como ativo estratégico ⬇️

scholarly article

Brazilian farmer perception of dynamic capability and performance over the adoption of enterprise resource planning technology

scholarly article

Higher education in Brazil: an exploratory study based on supply and demand conditions

scholarly article

Knowledge discovery through higher education census data

scholarly article

Marketing e Relações Públicas promovendo diálogo com os públicos nas redes sociais

scholarly article

Modelo conceitual para avaliação da comunicação de marketing em franquias de bens de consumo

scientific article

O potencial da autenticidade para diferenciação das marcas: uma perspectiva conceitual

scholarly article

Performance, farmer perception, and the routinisation (RO) moderation on ERP post-implementation

scientific article published on 18 June 2019

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