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Promoting calls to a quitline: quantifying the influence of message theme, strong negative emotions and graphic images in television advertisements

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Description scientific article published on February 2, 2011
Author/s

author: Matthew Farrelly  Kevin C Davis  James Nonnemaker 

Publication date February 2, 2011
Language English
Country of origin
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https://tobaccocontrol.bmj.com/content/tobaccocontrol/20/4/279.full.pdf

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