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Segmenting and Targeting American University Students to Promote Responsible Alcohol Use: A Case for Applying Social Marketing Principles

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Description scientific article published on October 1, 2011
Author/s

author: Sharyn Rundle-Thiele  Sameer Deshpande 

Publication date October 1, 2011
Language English
Country of origin
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https://www.tandfonline.com/doi/pdf/10.1080/07359683.2011.623094

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