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ClickPrompt: CTR Models are Strong Prompt Generators for Adapting Language Models to CTR Prediction

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Description scientific article published on 08 May 2024
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author: Kangning Zhang  Jianghao Lin  Weinan Zhang  Ruiming Tang  Xinyi Dai  Yunjia Xi  Yanru Qu  Bo Chen  Hangyu Wang  Yong Yu 

Publication date May 8, 2024
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