QCA in empirical marketing research: An experiment featuring Dorah Explorah, investigating celebrity endorsement's effect on product selection
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| Description | journal article from 'Australasian Marketing Journal (AMJ)' published in 2017 |
| Author/s |
author: Rouxelle De Villiers |
| Publication date | 2017 |
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| Access work |
http://www.sciencedirect.com/science/article/pii/S1441358217301969 |
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| Missing/wrong data? | Edit Wikidata item |